GoodCause Logo: What do you think?

Nice, huh? Positive. Clean. Modern.
Torquil did this, of course. He’s got this whole idea of how the covers should look, but … we don’t want to give everything away.
But it helps us visualize the magazine to have little (HUGE) things like the logo to look at. It can set the tone for the whole look-and-feel [...]

Coffee with Patsy Woods Martin

One big thing I forgot to mention in my last post was that after reading that article in ABJ, I called up the executive director of the campaign to ask for a meeting. Ballsy, huh?
(I’m not a salesperson but, as a writer who’s interviewed at least 100 people on everything from their brother’s death to [...]

ABJ Story about the I Live Here, I Give Here campaign

I read an article in the Austin Business Journal a couple of Thursdays ago, late one afternoon at work, about a new campaign to increase charitable giving locally. The campaign is called I Live Here, I Give Here, and its focus is to increase the amount of charitable giving Austinites do every year.
How are they [...]

Statesman’s Story About Why Austin Doesn’t Give

“When the nation’s top 50 cities are ranked for charitable giving, Austin ranks 48th.”
This from the Austin American-Statesman referring to research conducted by The Chronicle of Philanthropy in 2003, which found that, of the 50 largest cities in the United States, Austin ranked 48th in the percentage of discretionary income Austinites donate to local charities.
48th [...]