Donate: This Saturday’s Hill Country Ride for AIDS

A rider sweating it for the Hill Country Ride for AIDS

This Saturday, April 26, is the 10th annual Hill Country Ride for AIDS. Still plenty of time to make your donation online.

Fifty to seventy miles through the Hill Country is nothing to sneeze at. It’s one thing to cruise it in a convertible, it’s a whole ‘nother thing to ride it on a bicycle. I did the 40-something mile 5 Boro Bike Tour in New York City about 10 years ago, and that nearly killed me. I mean, I thought I was in pretty good shape, but when I got off my bike I buried its wheels in concrete and dumped it into the East River. Yes, New York is mostly flat, but you never notice how steep it is to get on the Verrazano-Narrows Bridge until you have to ride it. My thighs literally burst into flames. Good thing it was raining.

That’s why I’ve got all kinds of respect for the 77 riding teams signed up to sweat the hills this weekend, especially the dozens of ad agency team members who also produced the ride’s marketing campaign pro bono. Check out their work and sign up to donate here.

It’s not too late to donate. So far, the ride’s raised $450,000 this year alone, but that’s a bit short of their $650,000 goal. (In nine years, the ride’s raised more than $2.5 million.) This is all going to 10 Central Texas nonprofits who help anyone effected by AIDS, by the way. All the money stays right here at home.

Click here to pick a team – or just give a general donation. Just look for the red “Click here to donate” by the thermometer image.


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