So why would a local restaurant donate to a local nonprofit anyway?

Yesterday, I posted about Rio Grande’s Philanthropy Week, during which they’re donating 10% of bar sales during happy hour to a different nonprofit each day. You can see the details here.

Lots of local businesses contribute a portion of their sales to a local nonprofit from time to time. Why? Is there anything in it for them besides the potential for profit?

The fact is, it takes lots of planning and coordination with a local nonprofit – and probably an accountant – to make the whole thing work. So it can’t all just be about attracting customers. Plus, if you do use it to attract customers, the fact is you’re only going to attract a certain kind of customer – the kind that has a conscience. Most other restaurants don’t care if their customers have consciences or not; they kinda just want your business.

So it is special when a restaurant hosts a “philanthropy week,” like Rio Grande is doing this week. The thing is, restaurant owners are people, too. Duh. When they feel compelled to give back, they usually do so through their business, creating a win-win for the community: You get a nice drink, they get a little money, and a local charity gets a little money. Why not?

Here’s a real live restaurant owner – a person! – talking about why his restaurant, Rio Grande, is giving back.

Advertisements

One Response

  1. This is a really interesting perspective — I never thought of it that way. You’re awesome.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: