Donors, it’s not always easy to give your money away

Our mission for GivingCity (when we can finally get back to it after all this ridiculous for-pay work) is to make it easier for donors and volunteers to connect with the best-fit opportunity for them. We want to help you navigate the nonprofit world.

But folks, I mean this in the nicest way when I say it … you still might have to do a little bit of work.

Take this recent conversation I had on Twitter with a person who was looking for a very particular nonprofit to donate to. I was happy to help point her in the right direction, as were many of her followers, I’m sure. But I think she was looking for the easy click. I mean, I think she’s become so used to communicating, connecting, creating, and in general, executing everything online that she’d forgotten about other useful means of communication, like the phone.

It can happen to anyone. The fact is, it should be much easier for donors to connect with nonprofits. If only you could Google the type of organization you want to donate to, and the exact match would pop up every time!

Unfortunately, the same people who deliver services to the people in need are the same people SEO-ing their homemade websites. Which of those two tasks do you want them to do better?

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