Introducing 12 Baskets for Mobile Loaves & Fishes

12 Baskets Homeless Austin Danny Maggie IAMHERE T3Last fall I was chatting with Alan Graham at some event when he asked me, “So did I see something in one of your Tweets about custom publishing?”

And that’s how 12 Baskets started. Six months later, we’re about to launch the first magazine issue, timed to coordinate with the launch of a huge campaign to raise awareness about homelessness and put Danny & Maggie, a homeless couple from Austin, in a permanent home.

I wanted to thank all the people who contributed, but especially recognize Robin Finlay, who donated her time and talent as an art director to make the magazine…. well, it just works. That’s what great art directors do, and Robin — sitting across from me now, btw — is definitely one of the best art directors in Texas.

Please open it here. More importantly, get to know the people in this magazine and, if you’re so inclined, help them by donating or volunteering. You can even text “Danny” to 20222 to donate $10 to get Danny and his wife, Maggie, off the streets and into a permanent home.

Thank you, and let me know what you think.

P.S. Thanks, Alan, for the opportunity. We learned a lot and had a great time.